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As a member of Allen Hall Advertising I acted as the Account Manager for the advertising of the University of Oregon Theatre's production of The Left Hand of Darkness. In this position, I managed communication between the University Theatre and the creative teams. I also managed budgets, timelines, and the ordering and dispersion of advertising materials.

 

The objective:

Increase student ticket sales and promote the production to people affected by Alzheimer's and Dementia. 

The solution:

Advertise to underclassmen students in order to make theatre a part of their University experience and work with local memory care advocacy groups to include patients, care-workers, and family members.